[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.archall.cz\/4-chyby-na-e-shopu-ktere-vas-pripravi-o-zakaznika\/#Article","mainEntityOfPage":"https:\/\/www.archall.cz\/4-chyby-na-e-shopu-ktere-vas-pripravi-o-zakaznika\/","headline":"4 chyby na e-shopu, kter\u00e9 v\u00e1s p\u0159iprav\u00ed o z\u00e1kazn\u00edka","name":"4 chyby na e-shopu, kter\u00e9 v\u00e1s p\u0159iprav\u00ed o z\u00e1kazn\u00edka","description":"Ka\u017ed\u00fd web je naprogramov\u00e1n jin\u00fdm zp\u016fsobem a m\u00e1 rozd\u00edln\u00e9 vlastnosti. D\u00edky marketingov\u00fdm n\u00e1stroj\u016fm m\u016f\u017ee prodejce sledovat chov\u00e1n\u00ed jeho potencion\u00e1ln\u00edho z\u00e1kazn\u00edka. Je lehce zjistiteln\u00e9, kter\u00e9 produkty \u010di str\u00e1nky nav\u0161t\u00edvil, co jej konkr\u00e9tn\u011b zaujalo a kolik \u010dasu nad v\u0161\u00edm str\u00e1vil. Po anal\u00fdze m\u016f\u017eete zjistit bod zvratu, co\u017e … ","datePublished":"2023-05-15","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.archall.cz\/author\/#Person","name":"","url":"https:\/\/www.archall.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"archall.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.archall.cz\/wp-content\/uploads\/img_a308492_w2014_t1519584698.jpg","url":"https:\/\/www.archall.cz\/wp-content\/uploads\/img_a308492_w2014_t1519584698.jpg","height":0,"width":0},"url":"https:\/\/www.archall.cz\/4-chyby-na-e-shopu-ktere-vas-pripravi-o-zakaznika\/","wordCount":426,"articleBody":"\tKa\u017ed\u00fd web je naprogramov\u00e1n jin\u00fdm zp\u016fsobem a m\u00e1 rozd\u00edln\u00e9 vlastnosti. D\u00edky marketingov\u00fdm n\u00e1stroj\u016fm m\u016f\u017ee prodejce sledovat chov\u00e1n\u00ed jeho potencion\u00e1ln\u00edho z\u00e1kazn\u00edka. Je lehce zjistiteln\u00e9, kter\u00e9 produkty \u010di str\u00e1nky nav\u0161t\u00edvil, co jej konkr\u00e9tn\u011b zaujalo a kolik \u010dasu nad v\u0161\u00edm str\u00e1vil. Po anal\u00fdze m\u016f\u017eete zjistit bod zvratu, co\u017e je m\u00edsto, kdy n\u00e1v\u0161t\u011bvn\u00edk nedokon\u010d\u00ed n\u00e1kup, ale web opust\u00ed. A kter\u00fdm chyb\u00e1m vd\u011b\u010d\u00edme za odliv z\u00e1kazn\u00edk\u016f?\t\t1.\u00a0\u00a0\u00a0\u00a0\u00a0 Registrace!\t\u00a0\tAno, tento ne\u0161var se rozmohl na v\u011bt\u0161in\u011b webov\u00fdch str\u00e1nk\u00e1ch a je a\u017e k\u00a0neuv\u011b\u0159en\u00ed, kolik lid\u00ed p\u0159i zakl\u00e1d\u00e1n\u00ed nov\u00e9ho e-shopu d\u011bl\u00e1 tu samou chybu. Nenu\u010fte sv\u00e9 z\u00e1kazn\u00edky k\u00a0registraci je\u0161t\u011b d\u0159\u00edv, ne\u017e u v\u00e1s n\u011bco objednaj\u00ed. A\u017e pot\u00e9 jim m\u016f\u017eete nab\u00eddnout registraci, ale pouze dobrovolnou. V\u00edce jak 20 % budouc\u00edch z\u00e1kazn\u00edk\u016f opust\u00ed v\u00e1\u0161 n\u00e1kupn\u00ed ko\u0161\u00edk je\u0161t\u011b p\u0159ed dokon\u010den\u00edm pr\u00e1v\u011b d\u00edky povinn\u00e9 registraci.\t\u00a0\t2.\u00a0\u00a0\u00a0\u00a0\u00a0 T\u00e9m\u011b\u0159 \u017e\u00e1dn\u00e9 hodnocen\u00ed\t\u00a0\tNa trhu existuje tolik konkuren\u010dn\u00edch e-shopu, \u017ee z\u00e1kazn\u00edk se rozhoduje na z\u00e1klad\u011b mali\u010dkost\u00ed. Cht\u011bjte po lidech zp\u011btnou vazbu, poproste je o naps\u00e1n\u00ed recenze, hodnocen\u00ed apod. Klidn\u011b mohou p\u0159ilo\u017eit i fotografii produktu. Bez hodnocen\u00ed budete p\u016fsobit ned\u016fv\u011bryhodn\u011b a lid\u00e9 rad\u0161i odejdou k\u00a0va\u0161i konkurenci, kde maj\u00ed ur\u010dit\u00e9 jistoty.\t3.\u00a0\u00a0\u00a0\u00a0\u00a0 Vysok\u00e9 n\u00e1klady na dopravu, zdlouhav\u00e9 platby\t\u00a0\tZ\u00e1kazn\u00edka si mus\u00edte h\u00fd\u010dkat a je t\u0159eba jej na za\u010d\u00e1tku p\u0159it\u00e1hnout. Zajist\u011bte si r\u016fzn\u00e9 varianty p\u0159epravn\u00edch slu\u017eeb, zkuste dojednat co nejlep\u0161\u00ed podm\u00ednky. Nab\u00eddn\u011bte variabiln\u00ed mo\u017enosti plateb od online a\u017e po dob\u00edrku. Zalo\u017ete pravidla pro dopravu zdarma. Ta je v\u017edy p\u0159\u00edjemn\u00fdm a velice d\u016fle\u017eit\u00fdm bonusem, kter\u00fd m\u016f\u017ee o mnoh\u00e9m rozhodnout.\t\t4.\u00a0\u00a0\u00a0\u00a0\u00a0 Informujte o v\u0161em n\u00e1kladech\t\u00a0\tN\u011bkolik des\u00edtek procent odch\u00e1z\u00ed z\u00a0ko\u0161\u00edku kv\u016fli p\u0159\u00edli\u0161n\u00fdm n\u00e1klad\u016fm na produkt. O v\u0161em z\u00e1kazn\u00edky informujte je\u0161t\u011b p\u0159ed n\u00e1kupem, a\u0165 se nestane, \u017ee si n\u011bkdo koup\u00ed produkt a v\u00a0kone\u010dn\u00e9 f\u00e1zi ko\u0161\u00edku jej nakonec t\u0159ikr\u00e1t p\u0159eplat\u00ed. Nejen\u017ee ho nekoup\u00ed a odejde, ale tak\u00e9 u\u017e va\u0161e str\u00e1nky s\u00a0velkou pravd\u011bpodobnost\u00ed nenav\u0161t\u00edv\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"4 chyby na e-shopu, kter\u00e9 v\u00e1s p\u0159iprav\u00ed o z\u00e1kazn\u00edka","item":"https:\/\/www.archall.cz\/4-chyby-na-e-shopu-ktere-vas-pripravi-o-zakaznika\/#breadcrumbitem"}]}]