[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.archall.cz\/co-vse-je-soucasti-marketingu-ve-fotbalovych-a-sportovnich-klubech\/#Article","mainEntityOfPage":"https:\/\/www.archall.cz\/co-vse-je-soucasti-marketingu-ve-fotbalovych-a-sportovnich-klubech\/","headline":"Co v\u0161e je sou\u010d\u00e1st\u00ed marketingu ve fotbalov\u00fdch a sportovn\u00edch klubech","name":"Co v\u0161e je sou\u010d\u00e1st\u00ed marketingu ve fotbalov\u00fdch a sportovn\u00edch klubech","description":"Nen\u00ed pochyb o tom, \u017ee v na\u0161ich kon\u010din\u00e1ch jsou zdaleka nejpopul\u00e1rn\u011bj\u0161\u00edmi sporty fotbal a hokej. Jist\u011b, i jin\u00e9 sporty se ob\u010das stanou na chv\u00edli obl\u00edben\u00fdmi, pokud v nich na\u0161i sportovci dos\u00e1hnou \u00fasp\u011bch\u016f na mezin\u00e1rodn\u00ed sc\u00e9n\u011b. Toto nad\u0161en\u00ed v\u0161ak obvykle brzy pomine. Pro\u010d jsou tedy pr\u00e1v\u011b … ","datePublished":"2021-02-18","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.archall.cz\/author\/#Person","name":"","url":"https:\/\/www.archall.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"archall.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.archall.cz\/wp-content\/uploads\/fotbal1.jpg","url":"https:\/\/www.archall.cz\/wp-content\/uploads\/fotbal1.jpg","height":0,"width":0},"url":"https:\/\/www.archall.cz\/co-vse-je-soucasti-marketingu-ve-fotbalovych-a-sportovnich-klubech\/","about":["Byznys"],"wordCount":453,"articleBody":"   Nen\u00ed pochyb o tom, \u017ee v na\u0161ich kon\u010din\u00e1ch jsou zdaleka nejpopul\u00e1rn\u011bj\u0161\u00edmi sporty fotbal a hokej. Jist\u011b, i jin\u00e9 sporty se ob\u010das stanou na chv\u00edli obl\u00edben\u00fdmi, pokud v nich na\u0161i sportovci dos\u00e1hnou \u00fasp\u011bch\u016f na mezin\u00e1rodn\u00ed sc\u00e9n\u011b. Toto nad\u0161en\u00ed v\u0161ak obvykle brzy pomine.Pro\u010d jsou tedy pr\u00e1v\u011b ty dva zmi\u0148ovan\u00e9 tak konstantn\u011b obl\u00edben\u00e9? Sv\u016fj pod\u00edl na tom m\u00e1 marketing. Tyto sporty, snad v\u00edce ne\u017e jin\u00e9, z\u00e1vis\u00ed na sv\u00fdch div\u00e1c\u00edch a fanou\u0161c\u00edch. Nen\u00ed tedy divu, \u017ee plat\u00ed televiz\u00edm za p\u0159enosy ze z\u00e1pas\u016f a za jejich propagaci.Sta\u010d\u00ed si jen vzpomenout, kolikr\u00e1t v televizi vid\u00edme upout\u00e1vku na n\u011bjak\u00fd fotbalov\u00fd \u010di hokejov\u00fd z\u00e1pad, a kolikr\u00e1t upout\u00e1vku na jin\u00fd sport. Mo\u017en\u00e1 se ob\u010das objev\u00ed Formule 1, ale to je tak v\u0161e. Nic jin\u00e9ho jako by neexistovalo.Jist\u011b, m\u016f\u017ee b\u00fdt pon\u011bkud \u0161okuj\u00edc\u00ed uv\u011bdomit si, jak jsme podv\u011bdom\u011b manipulov\u00e1ni, av\u0161ak pr\u00e1v\u011b d\u00edky marketingu ve fotbalov\u00fdch a sportovn\u00edch klubech https:\/\/www.imperialmedia.cz\/prilezitosti-v-marketingu-ve-fotbalovych-a-sportovnich-klubech\/ o nich v\u00edme. Jinak bychom je p\u0159e\u0161li bez pov\u0161imnut\u00ed.Jeho sou\u010d\u00e1st\u00ed je pak i glorifikace ur\u010dit\u00fdch \u00fasp\u011b\u0161n\u00fdch hr\u00e1\u010d\u016f. Vezm\u011bme si, \u017ee i \u010dlov\u011bk, kter\u00fd se o sport v\u016fbec nezaj\u00edm\u00e1, zn\u00e1 jm\u00e9na alespo\u0148 n\u011bkolika fotbalov\u00fdch i hokejov\u00fdch klub\u016f, stejn\u011b jako jm\u00e9na hr\u00e1\u010d\u016f. Kde jinde, ne\u017e u fotbalu \u010di hokeje k tomu doch\u00e1z\u00ed?C\u00edlem toho v\u0161eho je pak samoz\u0159ejm\u011b zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost z\u00e1pas\u016f a p\u0159in\u00e9st tak stadionu i klubu pen\u00edze. To ov\u0161em nen\u00ed v\u0161e. D\u00e1le se sna\u017e\u00ed p\u0159it\u00e1hnout k dan\u00e9mu sportu nov\u00e9 hr\u00e1\u010de, p\u0159edev\u0161\u00edm pak d\u011bti. Zn\u00e1me p\u0159eci tat\u00ednky, kte\u0159\u00ed sv\u00e9 synky vod\u00ed na fotbalov\u00fd \u010di hokejov\u00fd tr\u00e9nink a doufaj\u00ed, \u017ee se z nich stanou \u00fasp\u011b\u0161n\u00ed hr\u00e1\u010di, vyd\u011bl\u00e1vaj\u00edc\u00ed obrovsk\u00e9 pen\u00edze.\u017de to ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f takto neskon\u010d\u00ed, nen\u00ed t\u0159eba \u0159\u00edkat. P\u0159esto sportovn\u00ed marketing pokra\u010duje. Je toti\u017e nutn\u00e9 z\u00edskat pro klub co nejv\u00edce pen\u011bz, aby bylo mo\u017en\u00e9 nakoupit nap\u0159\u00edklad drah\u00e9 zahrani\u010dn\u00ed hr\u00e1\u010de. Proto je z\u00e1jem o tyto sporty trvale udr\u017eov\u00e1n.Je celkem smutn\u00e9, kdy\u017e si vezmeme, kolika \u00fasp\u011bch\u016f na mistrovsk\u00fdch sout\u011b\u017e\u00edch dos\u00e1hli na\u0161i sportovci v jin\u00fdch odv\u011btv\u00edch, a nest\u00e1li televizi prakticky ani za zm\u00ednku. Nen\u00ed na \u010dase to zm\u011bnit?                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co v\u0161e je sou\u010d\u00e1st\u00ed marketingu ve fotbalov\u00fdch a sportovn\u00edch klubech","item":"https:\/\/www.archall.cz\/co-vse-je-soucasti-marketingu-ve-fotbalovych-a-sportovnich-klubech\/#breadcrumbitem"}]}]